From Local to Global：The Design and Entrepreneurial Process of theTrip View Bowl
|關鍵字:||文化創意產業;設計;創業;資源結合;趣遊碗;Cultural and creative industries;design;entrepreneurship;resource links;Trip View Bowl|
The “Trip View Bowl” is an interesting creation by innovative Taiwanese designer Arty Peng, who integrated regional cultural characteristics into “fish eye” view designs to create a series of products that have won numerous domestic and foreign awards, even winning the 2011 iF Communication Design Award in Germany. This study uses literature analysis and in-depth interview methods to analyze five Trip View Bowls, “Guanxi View Bowl,” “The Bowl of Regeneration,” “The Bowl of Righteousness,” “Design at the Edges,” and “Gashapon,” from four perspectives. The study found that, regarding“design concepts,” Trip View Bowls present humanistic concerns, integrate social issues, and have moved onto the international stage. In “product development,” the content, packaging, and image of every bowl presents local culture, representing the pulse of society; the products also fulfill green packaging requirements. Regarding “resource integration,” the bowls combine governmental, social, and nonprofit organizations. Finally, in “marketing and promotion,” strategies including limited editions, localization, local selling, increasing exposure opportunities, and appropriate use of Internet resources were employed. We hope the product design and successful business development model of the Trip View Bowl can provide references for the emulation of culture and creative industries.
|Appears in Collections:||Thesis|
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