The Study of Business Model of Home Delivery－a Case of President Transnet Corporation
Fang, Mao Sheng
|關鍵字:||經營模式;宅配;Business Model;Home Delivery|
Home delivery is a new service industry in recent year.As a result of social progress and lifestyle it changes the early form of transportation industry,post office express and express service. The demand for parcel delivery to C clients receiving place are apparently increased. Home delivery technique imported from Japan and by the change of the local industries company form improved expansion of the market. It is not matter of where the competitors are from, but to fully understand customer's needs is the point. Who can take control of market current trend and truly understand client's need, which will have the leading share of the industry. Many of traditional local express services have closed down during the period of economic recession. Not only the market in Taiwan is shrinking fast, but also facing those new-way express services providing with cheaper prices. It's been 12 years since personal express services started (2000). It is not hard to notice and observe that those highly competitive companies all share some similarities of success, which is that they are all running their delivery areas' network with high density. That way it provides all kinds of ways to deliver whatever products you can possibly think of, such as Agriculture products, Fishery Products and specialty goods, etc. First it starts with a topic of express for people to talk about then it becomes a market out there for express services. According to those successful ideas, after a while they even come out with some more variety of products to deliver. For example, they have a special delivery for Chinese new year's goods, delivery for luggage and book's ' delivery. This research takes President Transnet Corp. as a truly successful example by analyzing this prosperous company's strategy of Taiwan home delivery. The conclusion of President Transnet Corp's success is that they are not only learning from Yamato Transport's " Knowhow", but also understanding what Taiwanese clients need and want. Keeping and changing value in this industry. Also after President Transnet's new service and products have been putting out there in a new market for a while, every year they will constantly build a transport network which is high density and solid to keep the company competitive.
|Appears in Collections:||Thesis|