Exploring Global Market Opportunity to Taiwanese MEMS Companies – a Case Study on A Corp.
|摘要:||隨著智慧型行動裝置的快速成長，輕薄短小的外型，與直覺式的人機界面(intuitive user interface)已然蔚為風朝，使得越來越多廠商相繼投入微機電產業，舉凡用來感測角速度的陀螺儀、直線加速的加速度計、微型麥克風，以及偵測方位的地磁計等。
With the trend of thinner, lighter, faster, and intuitive user interface on mobile devices, MEMS products and technology attracts more and more companies enter into this industry, for example, gyroscope, accelerometer, micro microphone, e-compass, and pressure sensor. This study explores the global market opportunity to Taiwanese companies in MEMS segment, and takes A Company as an example. A Company, established in 1997, designs, manufactures, and sells MEMS pressure sensors. Even though A Company has developed MEMS products for twelve years, comparing with major competitors in US and Europe, it is relatively a young company with less than one percent market share in worldwide. Despite there are many similarities in manufacturing process compared with semiconductor Integrated Circuit, MEMS process is not so standardized as semiconductor at this moment. Majority of MEMS products are manufactured in-house with proprietary process. The supply chain, consists of foundry, packaging, and testing is still forming gradually. Looking back the growing pace of semiconductor industry in Taiwan, the vertical disintegration of supply chain played a significant role, which enables many IC design companies competitive advantages to grasp global market shares in past decade. MEMS is expected to repeat the success of semiconductor industry and provide growth opportunity to Taiwanese companies in the future.
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