The Tourism Impacts from Chinese Tourists on Residents’ Supportive Attitudestoward Tourism:The Case of the Sun Moon Lake National Scenic Area
|關鍵字:||社會交換理論;觀光衝擊認知;永續觀光;社區依附;經濟依賴;線性結構模型;social exchange theory;perceived tourism impacts;sustainable tourism;community attachment;economic dependence;structural equation modeling|
According to information, Chinese tourists have played an important role in tourism industry of Taiwan recent years, and the Taiwanese government develops tourism actively. It is known by the World Economic Forum (WEF)’s report that Taiwan should be committed to sustainable tourism development for advance of Taiwan tourism industry. However, there are few studies that explore Chinese tourists’ influences on tourism with perspectives of residents and few studies that explore the tourism sustainable attitudes of residents in Taiwan. Therefore, the purpose of this paper is to understand the perceived tourism impacts of residents on the supportive attitudes toward tourism for Chinese tourists to visit Taiwan. The respondents are the residents living in the Sun Moon Lake National Scenic Area, situated in Nantou County’s Yuchih Township. Using social exchange theory (SET) as its theoretical basis, the data were analyzed using the structural equation modeling approach (SEM). And the paper selects relevant variables as the antecedents, including community attachment, economic dependence and sustainability attitudes, to examine their causal relationships with the perceived impacts of residents and the supportive attitudes toward tourism for Chinese tourists to visit the Sun Moon Lake area. A total of 350 questionnaires were issued and 307questionnaires were adopted as the effective samples. The results reveal that, concerned about Chinese tourists, community attachment has a negative effect on the perceived negative impacts. Economic dependence has a positive effect on the perceived positive impacts and has a negative effect on the perceived negative impacts. Sustainability attitudes have a negative effect on the perceived positive impacts. In addition, the perceived positive impacts have a positive effect on the supportive attitudes toward tourism and the perceived negative impacts have a negative effect on the supportive attitudes toward tourism.
|Appears in Collections:||Thesis|