標題: 中美洲旅遊官方網站分析
Analysis of the national portal of Central America Countries in respect to tourism
作者: 拿柯蜜
Nah, Cammie Corrine
王俊程
林亭汝
Wang, Jyun-Chen
Lin, Grace TR
企業管理碩士學程
關鍵字: 國家官方網站;旅遊網頁;行銷策略;中美洲;National Portal;Tourism Website;Marketing strategy;Central America
公開日期: 2010
摘要: 今天,旅游业起着重要的作用,在提高社会经济的最不发达国家地位。因此,每个国家都制定了一个国家的旅游门户网站赞同在互联网上的旅游。搜索引擎已经成为最喜欢的方式寻求在互联网上的信息。因此,国家旅游门户网站的搜索引擎上的能见度是中美洲旅游业的关键。本文着重介绍了国家门户网站在互联网上,在中美洲国家战略的营销策略。
Today tourism plays an important role in elevating socio-economic status of least developed countries. As a result, every country has developed a national tourism web portal to endorse tourism on the internet. Search engine have become the most preferred way of seeking information on the internet. Therefore, national tourism portal’s visibility on search engine is crucial for Central America tourism. This paper focuses on the marketing strategy of strategy of the national portal of the countries in Central America on the internet.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079888542
http://hdl.handle.net/11536/48941
Appears in Collections:Thesis


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