Determination of Bid Price considering Project Value
Lin Chia Li
|關鍵字:||投標決策模式;效用理論;折算現金流量法;層級分析法;模糊積分法;Bid Price Model;Utility Theory;DCF;AHP;Fuzzy Integral|
Evaluation of bid price is important since it is related to that whether or not the company gets projects as well as benefits from them. Several issues that a company will face when making bid decisions are: (1) The value of the project, (2) The chance of getting the project, (3) How the companies deciding the bid price. This study focuses on the on the factors of bid decision of general companies and presents the Effects on Bid Value by two methods: Expecting Preference Value (EPV) and Chance of Getting Project Curve (CGPC). The Subjection Bidding Price (SBP) is calculated by the proposed method that integrates the CGPC and Cost Accumulation Curve (CAC) in balance situation. CAC is generated by Discount Cash Flow (DCF) method. In this study, companies are primarily divided into three groups depending on their risking preference: Risk Averse, Risk Neutral and Risk Loving. EPV is determined by Analytic Hierarchy Process (AHP) and Fuzzy Integral Method (FIM) according to which the company being concerned belongs. The propose method was explained in detail by introduction of a mechanical and electrical construction in Hsin-Chu. The result shows that the bid price calculated by proposed method is closer to the real price adapted by the companies as well as that bid price depends on economic factors.
|Appears in Collections:||Thesis|