The Study of the Marketing Strategy of Flat Panel Display Equipment Industry in Chiawan after ECFA era
|關鍵字:||平面顯示器;設備產業;產業競爭力;行銷策略;薄膜電晶體顯示器;FPD;Equipment Industry;Competitiveness;Marketing Strategy;ECFA;TFT-LCD|
|摘要:||因此本研究目的將對台灣、日本、韓國與中國在TFT-LCD設備產業中的發展策略做分析比較，利用麥克波特於「國家競爭優勢」 (The Competitive Advantage of Nations)一書中所提出的鑽石模型(Diamond Structure)，比較台灣、日本與韓國三個國家，在TFT-LCD設備產業的競爭力，來探討為何設備產業能夠超越其他國家，佔據於領先地位。
Purpose of study is to compare, to analysis the facility developing strategy on TFT firms. Facility makers include Taiwan, Japan, Korea and China. Using the “Diamond Structure” model of the competitive advantage of nations- author is Michal Potter. Comparing three national competitive like Taiwan, Japan, and Korea who has been over riding others nation in TFT facility. Why they would be a global leader in TFT facility industry? Based on the procedure of “Design marketing Strategy for facility industry “ to analysis and realize overall scope of TFT facility industry which are derived from different biz strategies likes “Analysis competitor”, Competitive strategy”, ”Differential Strategy”, “Positioning Strategy” and “Developing, Testing and IPO on the new products and service”. Maturely facility makers like Japan and aggressive, continuing to develop new generation of TFT also with strongly national resources support likes Korea. Face those tough competitors. As a domestic facility maker; how to use own advantage, resources, and competitive strategy to penetrate into China market? How to get a leading position in TFT facility industry? It becomes a very important course. Individual company would be through the marketing programming and expert method to offer a set of way with actual suggestion for Taiwan facility committee to do cross reference. Moreover, hope it becomes a marketing strategy guide and assisting government to make well industry policy of TFT-LCD facility in the near future.
|Appears in Collections:||Thesis|