The Analysis of Competitive Strategy of Crystalline Silicon Solar Cell Industry in Taiwan-- Take an Example of “BigSun Energy” Company
|關鍵字:||太陽光電產業;太陽能電池;競爭優勢;五力分析;SWOT分析;比率分析;Photovoltaic Industry;Solar Cell;Competitive advantage;Competitive strategy;SWOT analysis;Ratio analysis|
The global installation of Photovoltaic (PV) system was 15.7GWp in 2010 and the annual growth rate was more than 100%. The estimated amount of installated PV system were 15MWp in Taiwan, only one-thousandth share of the world. The estimated global installation capacity is 20.2GWp and the installation capacity in Taiwan is estimated at 70MWp in 2011. The estimated annual growth rate will be more than 22.6% worldwide. The capacity of crystalline solar cell in Taiwan and China accounted for 19% and 51% of the global capacity in 2010. The U.S. and some governments in European issued subsidy to encourage the building of PV systems after the financial turmoil. Because of the increaing demand of solar cells, the world's major solar cell manufacturers significantly expand production capacity. However, the production capacity of polysilicon and wafer does not increase simoultaneously, and thus the imbalance of the industry chain ocuurs. In order to secure the supply of crystalline wafer, the solar cell company needs to pay a considerable deposit. Manufacturers with big budget have no problems paying the deposits and they can take advantage of reducing the cost of the silicon wafer; while for smaller manunfactures lacking capital liquity, the situation gets worse in securing a stable material sources and the operation of the cost. The economies of scale will influence the production costs and product competitiveness of crystalline solar cell company. The companies which lack economics of scale need to face some problems, such as competition in upstream materials, cost control, vertical integration, control sales channels such as opportunities and threats arising, and all these are worth further understanding. This study adopted a "case study", focusing on the crystalline solar cell company - Bigsun Energy where I am employed. Its business strategy was reflected in the financial statements and the operational efficiency. The comparisons of operation performance with domestic manufacturers of crystalline solar cell are also made. The data of analysis is collected by the enterprise from the public disclosure of earnings in the relevant financial information. Through the analysis of financial ratios and Competitive strategy, it is clear to understand the development and opportunities of crystalline solar cell manufacture-BigSun Eenergy.
|Appears in Collections:||Thesis|