Image of Color Combination in Different Types of Objects
|關鍵字:||配色;色塊配色;色彩載體;色彩意象;色彩偏好;color combination;color block;color on object;color image;color preferences|
Appropriate color scheme can make products sale better. In addition to considering the visual effect, the color image is also an important factor in color scheme. In fashion design color scheme has been heavily and successfully applied; the “color block” with rich color combination on simple fashion form is an exemplar. Color block may also be successfully applied to modern products with simple form. However, on applying the desired color combination on fashion design to a product, as the objects rendering color are different, whether the felt image and preference on the product can be kept the same as on fashion or not is worthy to study. In order to explore this problem, this study conducted an experiment recruiting 50subjects to evaluate the image and preference, by a SD evaluation with 12 image scales, on 36 stimuli, the selected 12 color combinations render on three different types of objects, color card, clothing and smart phone, respectively. The similar three image spaces with the same three constituting factors for the color combinations on three different objects were yielded through factor analysis. It also showed that the stimuli of a color combination on three different objects were all closely distrusted in the integrated image space; it means that the types of objects for rendering color have little influence on felt image. The difference of felt image between male and female subjects is also small. Gentle color combinations with even color area and derived from fashion with simple form have small image variation across different type of objects, and vice versa. In terms of color preference, the degree of the same color combination in different objects is about the same. Gentle color combinations with even color area are more preferred, and vice versa. Male and female also show little difference on preference trend, but colorful color combinations seem to be more acceptable by male than by female. In addition, the result of regression analysis indicated that the color preference was linearly related with “light”, “soft”, “harmonious” and “relax” images. The result of this study implies that the “color block” successfully used in fashion design can be applied in product design. The color images and color preferences of the color combinations investigated in this study may also be applied in further designs. The model proposed in this study for studying the image of color combination in different types of objects can be referred in related studies.
|Appears in Collections:||Thesis|
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