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dc.contributor.author陳靜慧en_US
dc.contributor.authorChen, Ching-Huien_US
dc.contributor.author楊千en_US
dc.contributor.authorYang, Chyanen_US
dc.date.accessioned2014-12-12T01:51:10Z-
dc.date.available2014-12-12T01:51:10Z-
dc.date.issued2010en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079837524en_US
dc.identifier.urihttp://hdl.handle.net/11536/48023-
dc.description.abstract通路的鋪陳與協調對於產品銷售有絕對的影響力,而進行通路協調時,市場需求資訊絕對也是雙方關注的焦點;價格相依的營收分享機制正是一個考慮市場需求的通路協調機制。因此本文針對與產品銷售價格相依的營收分享機制,討論其對於零售商與軟體供應商的通路協調應用;針對不同的市場需求函數,分別討論此機制的適用性與使用方法。本研究發現,價格相依的營收分享機制,在固定彈性需求函數與線性需求函數下,有不同的彈性適用範圍。在固定彈性需求函數下,零售商可利用此機制,使通路成員目標達到一致,一起追求通路營收極大;而在線性需求函數下,零售帄台則可利用豐富的市場資訊,訂定價格相依的營收分享準則,誘使供應商所定的價格對零售帄台較有利。zh_TW
dc.description.abstractChannel layout and coordination have significant effect toward product sales. As coordinating the channel, members should concern the market demand information; price-dependent revenue sharing rule (PDRSR) is a coordination mechanism concerning the market demand. Hence, this research applies PDRSR in retailer-supplier coordination and discusses the applicability and usage in different demand functions. We discover that there are separated applicable elasticity ranges in constant-elasticity demand function and linear demand function. With a constant-elasticity demand function, the retailer can coordinate the incentive of channel members and achieve the maximum of channel aggregate revenue; whereas with a linear demand curve, the retailer can set up the PDRSR by the market information and then lead the supplier to set a price rather benefited to the retailer.en_US
dc.language.isozh_TWen_US
dc.subject營收分享zh_TW
dc.subject通路協調機制zh_TW
dc.subject需求函數zh_TW
dc.subject內容定價zh_TW
dc.subject賽局理論zh_TW
dc.subjectrevenue sharingen_US
dc.subjectchannel coordination mechanismen_US
dc.subjectdemand functionen_US
dc.subjectcontent pricingen_US
dc.subjectgame theoryen_US
dc.title價格相依之通路營收分享機制—以電子書內容銷售為例zh_TW
dc.titlePrice-dependent Revenue Sharing Mechanism—a Case in Electronic Book Content Salesen_US
dc.typeThesisen_US
dc.contributor.department經營管理研究所zh_TW
Appears in Collections:Thesis