標題: 曼谷航空公司全球聯盟策略
The Global Strategic Airlines Alliance of Bangkok Airways
作者: 徐慶忠
Chobtumsakul, Shupphachai
唐瓔璋
Tang, Ying-Chan
企業管理碩士學程
關鍵字: 航空公司全球聯盟策略;聯盟策略;聯盟策略;Global Strategic Airlines Alliance;Airlines Alliance;Strategic Airlines Alliance
公開日期: 2009
摘要: The airline alliance started in 1930 but the real airline strategic alliances have formed during the late 1980s, and the number of airline alliance has slowly risen through the years. Some airlines are successful from joining the alliance, and yet some have failed from joining the alliance. At present there are three major alliances in the airline industry. Will the number of such alliances continue to proliferate? In this research, we will present the trend of airlines alliance. We will list pros and cons that airlines will use to consider whether they should join the alliance or not, also we will explain how to qualify as a member of the alliance. This paper may have important implications for carriers who are currently in an alliance, as well as carriers who are planning to join one. In addition, this research will use Bangkok Airways , as reference for Bangkok Airways has been famed for the best regional airlines for seven consecutive years.
The airline alliance started in 1930 but the real airline strategic alliances have formed during the late 1980s, and the number of airline alliance has slowly risen through the years. Some airlines are successful from joining the alliance, and yet some have failed from joining the alliance. At present there are three major alliances in the airline industry. Will the number of such alliances continue to proliferate? In this research, we will present the trend of airlines alliance. We will list pros and cons that airlines will use to consider whether they should join the alliance or not, also we will explain how to qualify as a member of the alliance. This paper may have important implications for carriers who are currently in an alliance, as well as carriers who are planning to join one. In addition, this research will use Bangkok Airways , as reference for Bangkok Airways has been famed for the best regional airlines for seven consecutive years.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079788528
http://hdl.handle.net/11536/46577
Appears in Collections:Thesis