How to Choose the Most Suitable Delivery Approaches by Online Store-A Case Study of P Company's Platform
A procedure is E-commerce is experiencing a breaking through growth in Taiwan area. The money, logistic and information flows are three key links in this phenomenon. Under the environment of fierce competition, it is a topic worthy of attention to discuss that “how to select a delivery method that is both economic and of service quality, so that consumers’ needs could be fulfilled while operation cost is minimized.” Past research usually focus on the evaluation and improvement on the service quality of the logistic practice, little effort is made on how to select the best delivery method on shop runners’ perspective. This research, through literature review, organized the essences that are relative to the service quality of delivery practice, conducted survey that is examined by experts. The results are analyzed with AHP (Analytic Hierarchy Process) to determine the factor weight of the considerations when online store owners choose their delivery method. The different points of view among shop owners in books, clothing and 3C products sections towards the four major delivery methods: home delivery、post office、retail delivery、express delivery are compared. The difference between new and old shop owners is also analyzed. The results are then submitted to IPA (importance- performance analysis) based on the performance and weight of these methods. Suggestions towards both shop owners and logistic practices are provided based on the results of the analysis. The results show that, online store owners regard delivery cost, shipping convenience, delivery speed, assigned time and place, and compensation amount as five most important essences. According to the results, logistic practices might have better chance to obtain advantage on current market id they can provide strategies that are different to other competitors on these essences. As for the shop owners, current major logistic practices are lead by 宅配 in performance, however, they do not hold great gap with other practices in factors that are concerned. Thus, it is advised that shop owners first consider the needs and characteristics of their own products, and then select the logistic practice that holds better performance on these corresponding characteristics.
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