The Core Competence and Competitive Strategy of Chinese Start-rated Hotel — a Case Study of Zhejiang Province Hotel
|關鍵字:||星級酒店;核心能力;SWOT分析;五力分析;競爭優勢;Star-rated Hotel;Core Competence;SWOT Analysis;Five Force Analysis;Competitive Advantage|
企業核心能力的培養與累積，是現今企業經營發展與競爭的重點。本研究以中國與浙江省的星級酒店為研究對象，從資源基礎論與競爭優勢的觀點分析，探討其核心資源與能力累積過程，並藉由Michael Porter 的「五力分析」及「SWOT」等產業分析理論，來研究分析個案如何建立核心能力，並進一步歸納出酒店業經營的競爭優勢與未來發展策略，提供酒店業投資者和現有星級酒店業轉型的參考指標，並達到企業的永續發展。|
In the past 30 years after reformation and opening up, tourism and the hospitality industry in China has been developing rapidly. Ever since China entered WTO, the Chinese economy has integrated into the global economic system, whilst tourism has become an important industry in the Chinese national economy. The immense potential and future development in Chinese tourism has drawn many internationally renowned hotel corporations to enter the market, which made the hospitality business, one of the three pillars of tourism, face vast competitive pressure and challenge. Therefore, it is truly meaningful to know correctly the current situation of the competitiveness of the Chinese hotel and hospitality industry and apply effective measures to raise its competiveness. At present, hotels in China are facing numerous challenges and difficulties, such as repeated construction, oversupply, the decline in profit margins, high staff turnover and the continuous increase of indirect cost. In order to maintain its long-term advantages in competitiveness, it is essentially crucial to discover and develop the core competitiveness unique to the hotels. The training and accumulation of core business abilities is the focal point of current development in business management and competitiveness. This research will study the star-rated hotels in China and Zhejiang Province. Based on the theory of resources and analyses on competitiveness, it will investigate the accumulation process of the core resources and abilities, and applying Michael Porter’s five forces analysis and “SWOT” theory, research and analyze how individual cases build the core abilities. Furthermore, it will induce the competitive advantages and future policies of development of the hospitality industry in order to offer referential indices for investors of the hospitality industry as well as current star-rated hotels to transform themselves and accomplish long-lasting sustainability.
|Appears in Collections:||Thesis|