Research on Taiwanese Phalaenopsis Industry’s Competibilities and Business Strategy – a Case of Firm A
|關鍵字:||蝴蝶蘭;農業科技;營運策略;產業價值鏈;Phalaenopsis;agriculture technologies;business strategies;sector value chain|
The phalaenopsis from Taiwan has long been identified as “A kindom of Orchid”. Taiwan’s subtropical with high altitude climate is particularly suitable for developing phalaenopsis business. Vendors in Taiwan are known as very skillful and experienced. Nevertheless, new threats from European and Chinese are getting some market share. Profit margins are tightening, and competities around the world are getting fierce. New business strategies are crucial to keep competence. These strategies include more efforts on developing new breeds of phalaenopsis, breeds with virus-free, high value-add varieties and well defined marketing strategies. Most important of all, Taiwan must identify its own core value of the industry, and be able to integrate the value chain. This thesis report covers the updates from both global phalaenopsis sector and in Taiwan. It will discover the strength, weakness, opportunities and treats of Taiwanese phalaenopsis industry. A related case study will be brought out as an example of how Taiwanese adjust business strategies to meet the constant change from global business climates. Through the interview, we are able to find out the core values of the vendor and how they focus on value-add products. Every business has constantly facing challenges from competitors, business trends and sometimes financial markets. Only a well in place business will go through ripples of challenges.
|Appears in Collections:||Thesis|
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