標題: 哈佛商業評論通覽法
An Overall Reading Method for HBR Articles
作者: 施耀翔
Shih, Yao-Hsiang
黎漢林
Li, Han-Lin
資訊管理研究所
關鍵字: 哈佛商業評論;個案研究;電子書;HBR;Case Study;electronic Book
公開日期: 2009
摘要: 哈佛商業評論(Harvard Business Review,HBR)內的文章為全球商學院案例教學法最常用的教材。然因其內容繁複,脈絡多樣,致不易記憶與整合。本文提出一通覽HBR「個案研究」與「焦點企劃」篇文章的方法,有系統的解析、分類、圖覽2007年至2010年的近百篇佳作,並依序繪出單覽圖、類覽圖、通覽圖及主題圖。使讀者可以快讀、快記、快憶、快編、快用大量商管案例。本文並另結合一電子書知識系統,使讀者可線上觀覽及組編HBR文章。
Articles of Harvard Business Review(HBR)are the most well-known materials for teaching case study in business schools. However, since HBR articles contain huge amount of knowledge, it is not easy to memorize and to reorganize cases conveniently. This thesis proposes a systematic method to analyze, classify, and illustrate more than 100 HBR articles from 2007 to 2010 in order to form a series of article diagrams, cluster diagrams, overall diagrams and issue diagrams. The method enables readers to read, memorize, edit, and utilize business cases. Moreover, this thesis also integrates with an electronic book system to allow readers to view and edit HBR articles on-line.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079734529
http://hdl.handle.net/11536/45494
Appears in Collections:Thesis