A Study on Opportunities and Competitive Advantages of Taiwan Chipsets Companies in Solid-State-Drive Controller IC Market-A Case Study of “L” Corporation
|關鍵字:||固態硬碟;破壞性創新;技術採用生命週期;資源基礎論;Solid-State Drive;Disruptive Innovation;Technology Adoption Life Cycle;Resource-based View|
The development of the solid state drive mushrooms in recent two years. The features of the product: high performance, low power consumption, and vibration endurance, attract the attention of the computing industry. The controller chip, one of the essential components of the solid state drive, dominates the stability, performance, endurance, and cost of the whole product. Many Taiwan IC design houses are involving in developing the technology, attempting to acquire a leading edge in the potential market. Taiwan chipset companies, which is retreating from their original core-logic chipset market and searching for new opportunities, are also eager to participate in the vibrant competition. The study takes advantage of some models, such as disruptive innovation theory and technology adoption life cycles, to do a systematic analysis of the environment of the developing of the solid state drives. The development of the solid state drives is in a phase teeming with motivations but lack of ability. Impacting the essential field, the computer market, the traditional hard-drive companies, such as WD and Seagate, must intensely strike back. There is no asymmetric motivation to protect the new challengers, the solid-state drive developers. Moreover, the innovators should come up with a “whole product “ solution, a compelling reason for the target customers to buy the product, in order to cross the chasm between early market and mainstream market. Differentiating the solid state disks from traditional hard drives by strengthening the asymmetric abilities of the product is a more viable strategy. L Company is a subsidiary of one of the Taiwan core-logic chipset design houses. The chief product of the L Company is the south bridge chipset of PC motherboard. L Company anticipates entering the market of the solid state drive controller. The thesis report draws on the resource-based view to analyze the advantages and the disadvantages for L Company in the competition of developing the product for the future. The study finds that the chipset design houses, like L Company, have an advantage of the ability of the integration. Combining the special resource with the strategy of the disruptive innovation and whole product, a original core-logic chipset developer can differentiate itself in the competition of the new market and establish a novel blue sea market.
|Appears in Collections:||Thesis|