The Research on How Audience Interprets the Korean TV Drama "Kim Sam Soon"
|關鍵字:||韓劇;閱聽人;涉入;愉悅;Korean TV drama;audience;involvement;pleasure|
The research on how the gender audience interprets the Korean TV drama "Kim Sam Soon". The purpose of this paper is to understand the audience's inner world via their experience of watching the TV drama. The three aspects of cognition, emotion, behavior involvement are utilized as the starting point to discuss four pleasure attributions of the audience (productivity, evasion, criticism, empathy). This research adopted a qualitative in-depth interview method and an analysis of qualitative research software, Nvivo. It can be seen from the research results that gender may have different involvement and pleasure in drama viewing due to inborn characteristic differences and acquired cognitive enhancement, while watching the Korean TV drama, most female audience invest considerable emotion, engender pleasure of productivity and empathy, and have vicarious fulfillment through interacting with characters in the Korean TV drama. They also think that watching TV is a joyful avoidance behavior which can take them away from the pressure of reality and patriarchy. Through the behavior involvement, they may have more subjects to share and get closer to each other's life. On the contrary, the male audience may have less emotion involvement than the female audience. Instead, catharsis and critical pleasure may occur. Furthermore, they also are not fond of discussing drama plots with other people. They think that the behavior involvement like that may make them not manly.
|Appears in Collections:||Thesis|
Files in This Item:
If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.