標題: An analysis of the Taiwan retail market using Leites' method
作者: Trappey, CV
管理科學系
Department of Management Science
關鍵字: qualitative techniques;retail trade;strategy;Taiwan
公開日期: 1-一月-1998
摘要: Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies.
URI: http://dx.doi.org/10.1108/02635579810205502
http://hdl.handle.net/11536/39
ISSN: 0263-5577
DOI: 10.1108/02635579810205502
期刊: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume: 98
Issue: 1-2
起始頁: 48
結束頁: +
顯示於類別:期刊論文


文件中的檔案:

  1. 000073729100012.pdf