標題: Using decision rules to achieve mass customization of airline services
作者: Liou, James J. H.
Yen, Leon
Tzeng, Gwo-Hshiung
科技管理研究所
Institute of Management of Technology
關鍵字: Dominance-based Rough Set Approach;Multi Criteria Decision Making (MCDM);Data mining;Decision rules;Airline;Service quality
公開日期: 16-Sep-2010
摘要: This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers. (C) 2009 Published by Elsevier B.V.
URI: http://dx.doi.org/10.1016/j.ejor.2009.11.019
http://hdl.handle.net/11536/32184
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2009.11.019
期刊: EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume: 205
Issue: 3
起始頁: 680
結束頁: 686
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