標題: Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area
作者: Jen, W
Hu, KC
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: perceived benefits;perceived costs;perceived value;repurchase intentions;service quality
公開日期: 1-Aug-2003
摘要: This paper establishes and tests the perceived value model, which is applied to identify the factors affecting the passengers' repurchase intentions on city bus. In this study, perceived value is a trade-off between perceived benefits and perceived costs. And the main part of perceived benefits is service quality. We ( 1) measured service quality using a multiple-items scale, ( 2) integrated perceived non-monetary price as a part of perceived costs, and ( 3) simultaneously incorporated the attractiveness of alternative modes. Data was collected via a questionnaire survey in the Taipei metropolitan area and the model was tested using path analysis performed by LISREL. The results indicate that all causal relationships are statistical significant. Finally, this study concludes by discussing managerial implications and making suggestions for future research.
URI: http://dx.doi.org/10.1023/A:1023983627092
http://hdl.handle.net/11536/27666
ISSN: 0049-4488
DOI: 10.1023/A:1023983627092
期刊: TRANSPORTATION
Volume: 30
Issue: 3
起始頁: 307
結束頁: 327
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