標題: The use of a decomposed theory of planned behavior to study Internet banking in Taiwan
作者: Shih, YY
Fang, KT
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: virtual banking;consumer behaviour;mathematical modelling;Taiwan
公開日期: 2004
摘要: With the liberalization and internalization of financial markets, in terms of the entrance of the World Trade Organization, banks in Taiwan face pressures in service quality and administrative efficiency. Predicting customers' intention to adopt Internet banking is an important issue. Attempts to understand how an individual's belief, embracing attitude, subjective norm an perceived behavioral control, can influence intention. Two versions of the model of the theory of planned behavior (TPB) - pure and decomposed - are examined and compared to the theory of reasoned action (TRA). Data are collected from approximately 425 respondents and structural equation modeling is used to analyze the responses. Results generally support TRA and TPB and provide a good fit to the data.
URI: http://hdl.handle.net/11536/27251
http://dx.doi.org/10.1108/10662240410542643
ISSN: 1066-2243
DOI: 10.1108/10662240410542643
期刊: INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY
Volume: 14
Issue: 3
起始頁: 213
結束頁: 223
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