標題: Assessing the mediating role of online social capital between social support and instant messaging usage
作者: Lin, Chieh-Peng
經營管理研究所
Institute of Business and Management
關鍵字: Commitment;Reciprocity;Shared codes and language;Shared narratives;Centrality;Network ties
公開日期: 1-一月-2011
摘要: This study validates a research model that examines usage of instant messaging (IM) from the aspect of online social support. Drawing on the social capital theory, this study postulates that IM usage is indirectly affected by social support via the mediation of the following six dimensions of social capital: commitment, reciprocity, shared codes and language, shared narratives, centrality, and network ties. The model tests data obtained from business organizations in Taiwan, and the results suggest that the indirect influence of social support on IM usage through shared codes and language is significant, and the indirect influence of social support on IM usage through centrality is also significant. Managerial implications and limitations of the empirical findings are provided. (C) 2010 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.elerap.2010.08.003
http://hdl.handle.net/11536/26028
ISSN: 1567-4223
DOI: 10.1016/j.elerap.2010.08.003
期刊: ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume: 10
Issue: 1
起始頁: 105
結束頁: 114
顯示於類別:期刊論文


文件中的檔案:

  1. 000287516300013.pdf