標題: Impact of Ergonomic and Social Psychological Perspective: A Case Study of Fashion Technology Adoption in Taiwan
作者: Yang, Chyan
Hsu, Yi-Chun
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
公開日期: 2011
摘要: Recently, there have been dramatic and emerging innovations in portable media devices. This is evident, for example, with the Apple iPod, Microsoft Zune, Sony Walkman, and the Samsung and iriver media players. Because of this, how to best understand the users' intentions to adopt these fashionable technologies has become a new issue in the information technology domain. However, in the literature, little is published about what motivates people to adopt these innovative technologies. To address this issue, this research sought to come up with a model by integrating key variables from the role of ergonomic and social psychological facets on estimates of the fashion technology acceptance. A structural equation modeling approach was used to examine 10 hypotheses in the proposed model. The results indicated that usefulness, playfulness, and aesthetics from the ergonomic facet and critical mass from the social psychological perspective positively contributed to the users' intent to adopt the fashion technology. Furthermore, the perceived ease of use indirectly affects adoptive intentions through perceived usefulness and playfulness. Important implications of these findings are discussed from both theoretical and practical aspects.
URI: http://hdl.handle.net/11536/25978
http://dx.doi.org/10.1080/10447318.2011.555300
ISSN: 1044-7318
DOI: 10.1080/10447318.2011.555300
期刊: INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
Volume: 27
Issue: 7
起始頁: 583
結束頁: 605
顯示於類別:期刊論文


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  1. 000290686300001.pdf