Title: A General Domain Name Appraisal Model
Authors: Tang, Jih-Hsin
Hsu, Min-Chu
Hu, Ting-Yuan
Huang, Hsing-Hua
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
Keywords: Domain name;Evaluation;Investment
Issue Date: 1-May-2014
Abstract: Domain names are labels for the Internet presence of organization. Despite the importance of domain names in contemporary economics, academia rarely discusses how to evaluate a domain name. Analyzing relevant literature and several related practices, we propose a general domain name appraisal model in this paper. The findings and proposals of this study may lay a theoretical foundation for further empirical studies.
URI: http://dx.doi.org/10.6138/JIT.2014.15.3.11
ISSN: 1607-9264
DOI: 10.6138/JIT.2014.15.3.11
Volume: 15
Issue: 3
Begin Page: 427
End Page: 431
Appears in Collections:Articles