標題: A social recommender mechanism for location-based group commerce
作者: Li, Yung-Ming
Chou, Chia-Ling
Lin, Lien-Fa
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Social commerce;Group buying;Recommender system;Location-based service;Social network
公開日期: 1-八月-2014
摘要: With the rapid growth of social media platforms, numerous group commerce websites, which exploit both the advantages of price discounts and experience value, have emerged. Moreover, the popularity of sophisticated mobile devices brings great commercial opportunities for local store to gain publicity. In this research, considering user preference, geographic convenience, and friends\' influence, a group-coupon recommender system is proposed for promoting location-sensitive products. The results of experiments conducted on Facebook indicate that the proposed mechanism could accurately recommend products and satisfactorily provide a companion list of to customers, significantly increasing willingness to purchase by taking advantage of the power of social influence. (C) 2014 Elsevier Inc. All rights reserved.
URI: http://dx.doi.org/10.1016/j.ins.2014.02.079
http://hdl.handle.net/11536/24384
ISSN: 0020-0255
DOI: 10.1016/j.ins.2014.02.079
期刊: INFORMATION SCIENCES
Volume: 274
Issue: 
起始頁: 125
結束頁: 142
顯示於類別:期刊論文


文件中的檔案:

  1. 000336706000008.pdf