標題: Exploring smart phone improvements based on a hybrid MCDM model
作者: Hu, Shu-Kung
Lu, Ming-Tsang
Tzeng, Gwo-Hshiung
管理科學系
Department of Management Science
關鍵字: Improvement model;Smart phone;DEMATEL;ANP;DANP (DEMATEL-based ANP);VIKOR
公開日期: 1-Jul-2014
摘要: In recent years, the smart phone equipped with advanced mobile applications such as convenient and easy access to the Internet has become an essential tool for the multitasking era, recently termed the M-era. How we can understand customers' needs and gaps and subsequently satisfy these needs and lessen these gaps by creating a high value-added product to enhance customer satisfaction and increase the benefits to, and the competitive advantage of, enterprises? This study proposes a smart phone improvement for promoting the product value to satisfy the customers' needs with a hybrid MCDM model, which combines the DANP (DEMATEL-based ANP) and VIKOR. The DANP can establish an influential network relation map (INRM) to analyze interrelationship among dimensions/criteria by using the DEMATEL technique and then can measure the influential weights by combining the basic concept of the ANP. Furthermore, the VIKOR combining the influential weights in each criterion can integrate into each dimensional and overall evaluation based on the INRM to improve the gaps for achieving aspiration level and can enhance their competitive advantage in the smart phone market by lessening the gaps related to mobile convenience, thus creating a high value-added mobile phone product. (C) 2014 Published by Elsevier Ltd.
URI: http://dx.doi.org/10.1016/j.eswa.2013.12.052
http://hdl.handle.net/11536/24178
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2013.12.052
期刊: EXPERT SYSTEMS WITH APPLICATIONS
Volume: 41
Issue: 9
起始頁: 4401
結束頁: 4413
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