標題: A Dynamic Competition Analysis on the Personal Computer Shipments in Taiwan Using Lotka-Volterra Model
作者: Chiang, Su-Yun
Wong, Gwo-Gauang
Li, Yiming
Yu, Hsiao-Cheng
科技管理研究所
Institute of Management of Technology
關鍵字: Personal Computers;Competition;Marketing;Diffusion;Equilibrium;Bass model;Lotka-Volterra model
公開日期: 2008
摘要: In this work, we explore the innovative growth of personal computer (PC) shipments in Taiwan. We estimate the marketing diffusion with the consideration of the competition of desktop (DT) and notebook (NB). Mathematically, using the Lotka-Volterra model, we analyze the dynamic competitive relationship between the shipments of DT and NB. All the parameters in the Lotka-Volterra model are calibrated with the realistic shipment data, and the predicted trends to 2010 are thus drawn. Our results clarify a pure competition between DT and NB in PC market. The competitive relationship of dynamic PC shipments in Taiwan is thus examined, including consideration of the interaction between two species to explain the actual diffusion phenomenon in the competitive market. Comparison between well-known growth model, Bass model, and competitive Lotka-Volterra Model is also drawn. In addition, it is shown that the competition between DT and NB would reach an equilibrium point which is stable over time and we further analyze how the deviation returns to the stable equilibrium.
URI: http://hdl.handle.net/11536/2386
http://dx.doi.org/10.1109/APSCC.2008.296
ISBN: 978-1-4244-4099-3
DOI: 10.1109/APSCC.2008.296
期刊: 2008 IEEE ASIA-PACIFIC SERVICES COMPUTING CONFERENCE, VOLS 1-3, PROCEEDINGS
起始頁: 1412
結束頁: 1417
Appears in Collections:Conferences Paper


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