標題: Effects of price promotions on potential consumers of high-speed rail
作者: Kuo, Yi-Wen
Hsieh, Cheng-Hsien
Feng, Cheng-Min
Yeh, Wen-Ya
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: service quality;price promotions;high-speed rail;mixed logit model;Taiwan
公開日期: 1-Dec-2013
摘要: Effects of price promotions for high-speed rail (HSR) on the choice behaviours of potential consumers are analysed for public transit marketing purposes. A questionnaire survey, with 300 valid samples collected from private vehicle drivers with long-distance trips through freeways, is conducted. Factor analysis is employed to determine the constructs of service quality, while a discrete choice model considering individual heterogeneity, namely a mixed logit model, with stated preference is utilised to explore the diversion of passengers from private vehicle drivers due to price promotions. Analytical results reveal that service qualities, socio-economic characteristics and price promotions significantly affect choice behaviours. Finally, some strategies are developed from these analytical results to help a HSR operator increase its market share.
URI: http://dx.doi.org/10.1080/03081060.2013.851508
http://hdl.handle.net/11536/23248
ISSN: 0308-1060
DOI: 10.1080/03081060.2013.851508
期刊: TRANSPORTATION PLANNING AND TECHNOLOGY
Volume: 36
Issue: 8
起始頁: 722
結束頁: 738
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