標題: Integrating conjoint analysis with quality function deployment to carry out customer-driven concept development for ultrabooks
作者: Wang, Chih-Hsuan
Shih, Chih-Wen
工業工程與管理學系
Department of Industrial Engineering and Management
關鍵字: Concept generation;Prototype evaluation;Conjoint analysis;Quality function deployment;DEMATEL;TOPSIS
公開日期: 1-十一月-2013
摘要: A hybrid framework integrating conjoint analysis (CA) with quality function deployment (QFD) is presented to incorporate customer preferences into the process of product development. In particular, the proposed framework constitutes two sequential phases, namely, concept generation based on CA and prototype evaluation based on QFD. In addition, product features are characterized by customer requirements (CRs) and functional attributes (FAs). By means of DEMATEL (Decision Making and Trial Laboratory), the impacts of FAs on CRs are systematically identified to visualize their causalities. Instead of utilizing FAs, the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) is employed to assess potential prototypes in terms of CRs. (C) 2013 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.csi.2013.07.010
http://hdl.handle.net/11536/22960
ISSN: 0920-5489
DOI: 10.1016/j.csi.2013.07.010
期刊: COMPUTER STANDARDS & INTERFACES
Volume: 36
Issue: 1
起始頁: 89
結束頁: 96
顯示於類別:期刊論文


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  1. 000325599100010.pdf