Title: A novel approach to incorporate customer preference and perception into product configuration: A case study on smart pads
Authors: Wang, Chih-Hsuan
Hsueh, One-Zen
Department of Industrial Engineering and Management
Keywords: AHP;DEMATEL;Kano model;Preference segmentation;Concept evaluation
Issue Date: 1-Sep-2013
Abstract: This paper proposes a hybrid framework combining AHP (analytical hierarchy process), KM (Kano model), with DEMATEL (decision making trial and evaluation laboratory) to incorporate customer preference and perception into the process of product development. Initially, AHP is applied to respondents to form a basis of market segmentation. Thereafter, with respect to identified segments, AHP and KM are employed to extract customer preference for design attributes (DAs) and customer perception of marketing requirements (MRs), respectively. Finally, by means of DEMATEL, the causal relationships between MRs and DAs are systematically recognized to uncover new ideas of next-generation products. (C) 2013 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.csi.2013.01.002
ISSN: 0920-5489
DOI: 10.1016/j.csi.2013.01.002
Volume: 35
Issue: 5
Begin Page: 549
End Page: 556
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