標題: Strategic foresight using a modified Delphi with end-user participation: A case study of the iPad's impact on Taiwan's PC ecosystem
作者: Hung, Chih-Young
Lee, Wen-Yee
Wang, Ding-Shan
科技管理研究所
Institute of Management of Technology
關鍵字: Strategic foresight;End-user-participated Delphi;Taiwan's PC ecosystem;iPad
公開日期: 1-Mar-2013
摘要: Taiwan is a personal computer (PC) manufacturing powerhouse, producing desktop (DT) computers, notebooks (NB), and netbooks (NetB). However, the emergence of tablets such as Apple's iPad, has threatened the PC market's prospects and significantly affected Taiwan's PC ecosystem. This study proposes a modified Delphi with end-user participation to provide strategic foresight for firms in Taiwan's PC ecosystem. The results show that these firms can adopt the following three strategies in response to the impact of tablets: (1) brand and service innovation, (2) focus on cloud technology and marketing products to China, and (3) cooperating with digital leisure and entertainment industry. We believe that this modified Delphi with end-user-participation model is a valuable foresight tool for products with a short life cycle, such as consumer electronics and fashion products. (C) 2012 Elsevier Inc. All rights reserved.
URI: http://dx.doi.org/10.1016/j.techfore.2012.08.008
http://hdl.handle.net/11536/21811
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2012.08.008
期刊: TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume: 80
Issue: 3
起始頁: 485
結束頁: 497
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