標題: Why do we blog? From the perspectives of technology acceptance and media choice factors
作者: Chang, Yao-Sheng
Yang, Chyan
經營管理研究所
Institute of Business and Management
關鍵字: blog;media choice;media richness;critical mass;social influence;media experience;technology acceptance model (TAM)
公開日期: 1-四月-2013
摘要: Blogs, or weblogs, have rapidly grown in recent years. Blogs are easy to use, possess interactive features and attract widespread use, leading them to be recognised as a communication medium in web-based information technology. However, why do so many people use blogs? The purpose of this study is to incorporate the technology acceptance model (TAM) with media choice factors to explain and predict blog acceptance behaviours. The media choice factors include media richness, critical mass, social influence (SI) and media experience (ME). This study conducted an online field survey and applied the structure equation modelling method to investigate the empirical strength of the relationships in the proposed model. In this study, 521 experienced blog users were surveyed to examine this model. The results strongly support the proposed hypotheses, indicating that technology acceptance and media choice factors influence blog acceptance behaviours. This article provides implications and recommendations resulting from the study.
URI: http://dx.doi.org/10.1080/0144929X.2012.656326
http://hdl.handle.net/11536/21690
ISSN: 0144-929X
DOI: 10.1080/0144929X.2012.656326
期刊: BEHAVIOUR & INFORMATION TECHNOLOGY
Volume: 32
Issue: 4
起始頁: 371
結束頁: 386
顯示於類別:期刊論文


文件中的檔案:

  1. 000317725400006.pdf