標題: A dynamic marketing model for hybrid electric vehicles: A case study of Taiwan
作者: Hsu, Chaug-Ing
Li, Hui-Chieh
Lu, Shan-Mei
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Hybrid electric vehicles;Small world network;Word of mouth
公開日期: 1-May-2013
摘要: This study uses an integrated model utilizing a small-world network and choice-based conjoint adoption model to examine the dynamics of consumer choice and diffusion in the hybrid electric vehicles market. It specifically compares the effectiveness of hybrid diffusion through the traditional word of mouth and via social media. The results show that without the advantage of increased gasoline prices, the growth of the hybrid vehicles market is insignificant, and that the Internet has a significant influence on the word of mouth effect in the purchasing process. Hybrid electric vehicles market shares decrease dramatically as a result of negative word of mouth communication via social media. The use of a higher fuel taxes is more effective than providing a subsidy for disposing of old vehicles and purchasing a hybrid. (c) 2013 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.trd.2013.01.001
http://hdl.handle.net/11536/21654
ISSN: 1361-9209
DOI: 10.1016/j.trd.2013.01.001
期刊: TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT
Volume: 20
Issue: 
起始頁: 21
結束頁: 29
Appears in Collections:Articles


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