標題: The adoption behaviours of freeway electronic toll collection: A latent class modelling approach
作者: Chiou, Yu-Chiun
Jou, Rong-Chang
Kao, Chu-Yun
Fu, Chiang
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Electronic toll collection;Discrete choice model;Latent class model
公開日期: 1-一月-2013
摘要: This study develops an electronic toll collection (ETC) disaggregate choice model based on a large-scale questionnaire survey of car drivers in Taiwan. To acknowledge the difference in preferences among car drivers, the latent class logit model is used to classify respondents into different groups without subjective segmentation. The estimation results show that six groups of car drivers are optimally distinguished. The price of an e-pass and the discount for ETC tolls are identified as the two most important factors affecting ETC adoption. The study also finds that significant differences in adoption behaviours exist among groups. Effective marketing strategies for different groups are then proposed accordingly. (C) 2012 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.tre.2012.09.003
http://hdl.handle.net/11536/21113
ISSN: 1366-5545
DOI: 10.1016/j.tre.2012.09.003
期刊: TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume: 49
Issue: 1
起始頁: 266
結束頁: 280
顯示於類別:期刊論文


文件中的檔案:

  1. 000314376800018.pdf