Title: The adoption behaviours of freeway electronic toll collection: A latent class modelling approach
Authors: Chiou, Yu-Chiun
Jou, Rong-Chang
Kao, Chu-Yun
Fu, Chiang
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
Keywords: Electronic toll collection;Discrete choice model;Latent class model
Issue Date: 1-Jan-2013
Abstract: This study develops an electronic toll collection (ETC) disaggregate choice model based on a large-scale questionnaire survey of car drivers in Taiwan. To acknowledge the difference in preferences among car drivers, the latent class logit model is used to classify respondents into different groups without subjective segmentation. The estimation results show that six groups of car drivers are optimally distinguished. The price of an e-pass and the discount for ETC tolls are identified as the two most important factors affecting ETC adoption. The study also finds that significant differences in adoption behaviours exist among groups. Effective marketing strategies for different groups are then proposed accordingly. (C) 2012 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.tre.2012.09.003
ISSN: 1366-5545
DOI: 10.1016/j.tre.2012.09.003
Volume: 49
Issue: 1
Begin Page: 266
End Page: 280
Appears in Collections:Articles

Files in This Item:

  1. 000314376800018.pdf