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dc.contributor.authorHsu, Chia-Linen_US
dc.contributor.authorChang, Kuo-Chienen_US
dc.contributor.authorChen, Mu-Chenen_US
dc.date.accessioned2014-12-08T15:28:39Z-
dc.date.available2014-12-08T15:28:39Z-
dc.date.issued2012-12-01en_US
dc.identifier.issn1617-9846en_US
dc.identifier.urihttp://dx.doi.org/10.1007/s10257-011-0181-5en_US
dc.identifier.urihttp://hdl.handle.net/11536/20722-
dc.description.abstractThe purposes of this study are to examine whether perceived playfulness and perceived flow would mediate the relationships among website quality, customer satisfaction, and purchase intention, as well as to assess the degree of reciprocity between perceived playfulness and perceived flow in an online travel agency context. This study suggested a research framework for testing the relationships among the constructs based on the stimulus-organism-response framework. In addition, this study developed a non-recursive model. After validating the measurement scales, empirical analyses were conducted using structural equation modelling. The findings confirm that website quality affects customers' perceived playfulness and perceived flow, and in turn, would influence their satisfaction and purchase intention. Notably, this study finds that the service quality is more important than information and system quality in influencing customer satisfaction and purchase intention. Furthermore, the study reveals that the relationship between perceived playfulness and perceived flow is reciprocal. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted.en_US
dc.language.isoen_USen_US
dc.subjectWebsite qualityen_US
dc.subjectPerceived playfulnessen_US
dc.subjectPerceived flowen_US
dc.subjectCustomer satisfactionen_US
dc.subjectPurchase intentionen_US
dc.titleThe impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediatorsen_US
dc.typeArticleen_US
dc.identifier.doi10.1007/s10257-011-0181-5en_US
dc.identifier.journalINFORMATION SYSTEMS AND E-BUSINESS MANAGEMENTen_US
dc.citation.volume10en_US
dc.citation.issue4en_US
dc.citation.spage549en_US
dc.citation.epage570en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.identifier.wosnumberWOS:000311507900006-
dc.citation.woscount4-
Appears in Collections:Articles


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