標題: Impacts of impression changes on freeway driver intention to adopt electronic toll collection service
作者: Jou, Rong-Chang
Chiou, Yu-Chiun
Ke, Ju-Ching
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Media;Word-of-mouth;Electronic toll collection;Structural equations modeling
公開日期: 1-十二月-2011
摘要: This paper proposes conceptual frameworks incorporating technology acceptance model, theory of planned behavior and three additional constructs - impression changes, attitude of government, and risk to investigate the factors affecting freeway driver intention to adopt electronic toll collection service for both users and nonusers of electronic toll collection. The proposed frameworks are unique because of the incorporation of media and word-of-mouth effects to represent the impression changes, respectively. The respondents were specifically asked about their impressions of electronic toll collection related policies and strategies spread through media and word-of-mouth before and after electronic toll collection operation. Estimated results obtained from structural equations modeling validate that impression changes in both media and word-of-mouth exhibit significant direct or indirect effects on freeway driver intention to adopt electronic toll collection service. Corresponding strategies to enhance electronic toll collection adoption rate are then proposed accordingly. (C) 2011 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.trc.2011.05.002
http://hdl.handle.net/11536/18353
ISSN: 0968-090X
DOI: 10.1016/j.trc.2011.05.002
期刊: TRANSPORTATION RESEARCH PART C-EMERGING TECHNOLOGIES
Volume: 19
Issue: 6
起始頁: 945
結束頁: 956
顯示於類別:期刊論文


文件中的檔案:

  1. 000295663100001.pdf