標題: Comparison of gender differences in young people's blog interface preferences and designs
作者: Hsu, Chun Cheng
傳播與科技學系
Department of Communication and Technology
關鍵字: Blog;Interface design;Gender differences;Multidimensional Scaling (MDS) analysis;PREFMAP
公開日期: 1-七月-2012
摘要: Besides usability, visual aesthetics also strongly influence whether users will continue to trust and use a website. This study examined blogs to determine whether a correlation exists between the gender and visual preferences of young people toward blog interfaces. Few research on gender differences in visual preferences for blog interfaces have been published. Therefore the goal of this research is to determine the different design features of blog interfaces preferred by males and females. Using two Multidimensional Scaling (MDS) algorithms, ALSCAL and PREFMAP analysis, the perceptual space of user blog interface preferences was plotted to explore the hidden perceptual configuration of users as well as examine gender related ideal points. The results showed four typical blog interfaces and three dimensions that affected user preference and the spatial distribution of ideal preference point for each user. Last, gender differences in the blog interface preference of young people were discussed and guidelines were recommended for developers. The results are applicable to blog interface customization in digital device displays. (c) 2012 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.displa.2012.04.001
http://hdl.handle.net/11536/16942
ISSN: 0141-9382
DOI: 10.1016/j.displa.2012.04.001
期刊: DISPLAYS
Volume: 33
Issue: 3
起始頁: 119
結束頁: 128
顯示於類別:期刊論文


文件中的檔案:

  1. 000309027400002.pdf