標題: Assessing how service quality, airline image and customer value affect the intentions of passengers regarding low cost carriers
作者: Yang, Keng-Chieh
Hsieh, Tsui-Chuan
Li, Hendrik
Yang, Chyan
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Low cost airlines;Airline service quality;Airline image
公開日期: 1-五月-2012
摘要: This paper uses simple structural equation modelling to investigate relationships between service quality, airline image, customer value and behavioural intentions for passengers to fly on low cost carriers. In particular it focuses on flier's expectations of the types of services that they can enjoy. The analysis indicates that service quality has a significant positive effect on customer value, airline image and behavioural intentions, but that airline image does not itself significantly influence behavioural intentions. Crown Copyright (C) 2011 Published by Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.jairtraman.2011.12.007
http://hdl.handle.net/11536/15879
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2011.12.007
期刊: JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume: 20
Issue: 
起始頁: 52
結束頁: 53
顯示於類別:期刊論文


文件中的檔案:

  1. 000302046400017.pdf