標題: The role of service value and switching barriers in an integrated model of behavioural intentions
作者: Lu, Tim
Tu, Rungting
Jen, William
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: service quality;service value;satisfaction;switching barriers;behavioural intentions
公開日期: 2011
摘要: There are many ways to increase consumers' purchase intentions, and most studies explore this issue by adopting the 'quality-satisfaction-behavioural intentions' paradigm. However, this approach may overlook a few important factors including customer sacrifice, perceived value, and switching barriers. This study proposes an integrated model that incorporates the service value and switching barriers perspectives to further examine the formation of behavioural intentions. Specifically, our research model synthesises two key determinants of service values (service sacrifice and service quality) and the two main switching barriers (switching cost and alternative attractiveness). Furthermore, because previous studies on the links among these constructs are rather divergent and fragmented, we build structural causal relationships among these factors to explain consumers' decision processes. Several competing theories are also presented and compared to this new research model. The results, as hypothesised, suggest that service value is the most effective predictor of satisfaction and customers' behavioural intentions; the findings also support previous research indicating that cognitive evaluations precede emotional responses. We highlight the delivery of service value as a strategic imperative and stress the research stream of service value measurement.
URI: http://hdl.handle.net/11536/15407
http://dx.doi.org/10.1080/14783363.2011.614867
ISSN: 1478-3363
DOI: 10.1080/14783363.2011.614867
期刊: TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
Volume: 22
Issue: 10
起始頁: 1071
結束頁: 1089
顯示於類別:期刊論文


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  1. 000299638400004.pdf