Title: Evaluation criteria for blog design and analysis of causal relationships using factor analysis and DEMATEL
Authors: Hsu, Chun-Cheng
Department of Communication and Technology
Keywords: Blog design;Factor analysis;DEMATEL;Multiple criteria decision-making (MCDM)
Issue Date: 1-Jan-2012
Abstract: The purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study found five core factors that influence blog design: visual clarity, interface and usability, content and searchability, programming, and sociability. In addition, the key criteria for each factor were identified and the impact-relation maps obtained. The results of this study can provide useful guidance to blog designers for developing better blog platforms. (C) 2011 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.eswa.2011.07.006
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2011.07.006
Volume: 39
Issue: 1
Begin Page: 187
End Page: 193
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