標題: Evaluation criteria for blog design and analysis of causal relationships using factor analysis and DEMATEL
作者: Hsu, Chun-Cheng
傳播與科技學系
Department of Communication and Technology
關鍵字: Blog design;Factor analysis;DEMATEL;Multiple criteria decision-making (MCDM)
公開日期: 1-一月-2012
摘要: The purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study found five core factors that influence blog design: visual clarity, interface and usability, content and searchability, programming, and sociability. In addition, the key criteria for each factor were identified and the impact-relation maps obtained. The results of this study can provide useful guidance to blog designers for developing better blog platforms. (C) 2011 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.eswa.2011.07.006
http://hdl.handle.net/11536/14892
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2011.07.006
期刊: EXPERT SYSTEMS WITH APPLICATIONS
Volume: 39
Issue: 1
起始頁: 187
結束頁: 193
顯示於類別:期刊論文


文件中的檔案:

  1. 000296214900022.pdf