標題: Market competition and the media performance of Taiwan's cable television industry
作者: Li, SCS
傳播研究所
Institute of Communication Studies
公開日期: 2004
摘要: Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.
URI: http://hdl.handle.net/11536/14446
ISSN: 0899-7764
期刊: JOURNAL OF MEDIA ECONOMICS
Volume: 17
Issue: 4
起始頁: 279
結束頁: 294
顯示於類別:期刊論文


文件中的檔案:

  1. 000224414400003.pdf