Title: Market competition and the media performance of Taiwan's cable television industry
Authors: Li, SCS
傳播研究所
Institute of Communication Studies
Issue Date: 2004
Abstract: Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.
URI: http://hdl.handle.net/11536/14446
ISSN: 0899-7764
Journal: JOURNAL OF MEDIA ECONOMICS
Volume: 17
Issue: 4
Begin Page: 279
End Page: 294
Appears in Collections:Articles


Files in This Item:

  1. 000224414400003.pdf