|標題:||The in-flight shopper|
National Chiao Tung University
|關鍵字:||in-flight retailing;brand consciousness;price consciousness;advertising|
|摘要:||This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from nonshoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising. (c) 2006 Elsevier Ltd. All rights reserved.|
|期刊:||JOURNAL OF AIR TRANSPORT MANAGEMENT|
|Appears in Collections:||Articles|
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