Title: The in-flight shopper
Authors: Huang, WH
Kuai, L
交大名義發表
National Chiao Tung University
Keywords: in-flight retailing;brand consciousness;price consciousness;advertising
Issue Date: 1-Jul-2006
Abstract: This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from nonshoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising. (c) 2006 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.jairtraman.2006.01.008
http://hdl.handle.net/11536/14359
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2006.01.008
Journal: JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume: 12
Issue: 4
Begin Page: 207
End Page: 211
Appears in Collections:Articles


Files in This Item:

  1. 000238304200008.pdf