Title: Market competition and media performance: Reexamining the media performance of the cable television industry in Taiwan
Authors: Li, Shu-Chu Sarrina
Liu, Yu-Li
Chen, Chi-Ho
Institute of Communication Studies
Issue Date: 2007
Abstract: Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, Penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.
URI: http://hdl.handle.net/11536/14342
ISSN: 0899-7764
Volume: 20
Issue: 3
Begin Page: 189
End Page: 210
Appears in Collections:Articles

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