標題: Gender and Internet consumers' decision-making
作者: Yang, Chyan
Wu, Chia-Chun
經營管理研究所
Institute of Business and Management
公開日期: 1-二月-2007
摘要: The purpose of this research is to provide managers of shopping websites information regarding consumer purchasing decisions based on the Consumer Styles Inventory (CSI). According to the CSI, one can capture what decision-making styles online shoppers use. Furthermore, this research also discusses the gender differences among online shoppers. Exploratory factor analysis (EFA) was used to understand the decision-making styles and discriminant analysis was used to distinguish the differences between female and male shoppers. The result shows that there are differences in purchasing decisions between online female and male Internet users.
URI: http://dx.doi.org/10.1089/cpb.2006.9988
http://hdl.handle.net/11536/14336
ISSN: 1094-9313
DOI: 10.1089/cpb.2006.9988
期刊: CYBERPSYCHOLOGY & BEHAVIOR
Volume: 10
Issue: 1
起始頁: 86
結束頁: 91
顯示於類別:期刊論文


文件中的檔案:

  1. 000244713800012.pdf