Adopting Application Funnel System in IC industry – A Case Study of Company W
|關鍵字:||IC設計產業;漏斗;專案管理;IC Design;Funnel;Project Management|
The major subject for the IC design industry in Taiwan is how to keep the second leadership position of the globe and also steadily dominant to the competition against the companies of the other countries. Undoubtedly, for the goal of business management, the competitive enterprises must not only stand on their own advantages, but also instantly react to the rapid changes of the market. One significant topic in the development of a company is to supervise the whole information as well as point out the potential problems that should be avoided in advance. This study aims to develop an efficient system for easily organizing the data of a company. Based on a case study of a company in IC design industry, this research built up a method for collecting the information for analysis. A “Funnel-shaped” concept was applied to record the life cycle of the project management from market exploration, case requesting, design development, and the promotions. Moreover, a novel-developed system was constructed by the IT technology cooperating with cross-company business processes and enterprise resource planning systems (ERP). This novel system allowed administrators to easily shoot off the potential troubles, which avoids unexpected financial loss. The efficiency of project management would be then expected to be improved and the business opportunities could be detected beforehand as well.