Regeneration of Hakka Tradition on the culture Image:A case Study in Xanhu Community, XiHu Township, Miaoli County
|關鍵字:||文化意象;文化觀光;客家文化意象;Cultural Images;Culture and Tourism;Culture and Tourism|
Xanhu Community XiHu Township has tried to promote Hakka traditions and culture regeneration, aimed to develop the local culture and tourism via grapefruit flower blossom events where are rich in natural resources and cultural landscapes, however have not yet been fully excavated and exploitation or cultural tours organized mostly lack of new ideas and formal organized, the cultural tourism development is still in slow progress. Therefore, how to uphold the regeneration of the Hakka traditions on the culture image in order to move towards sustainable development is the key for the purpose of this study. This paper adopts qualitative research including "literature analysis method", "participant observation method ", and "depth interview method". With the theoretical framework and current situation development by observing and interviewing the Hakka cultural landscape imagery and activities. This study aims to find out the suitable, the new imagery events, sufficient cultural tours for the new era. The result is divided into two parts observing the Hakka cultural events and culture landscape imagery from three lakes community: firstly, The Dragon Palace Praying Ceremony can be supplemented by pray imagery such as Five Dragons Palace, Tsai Street shop, to gain more heritage and traditions understanding as well as the Xihu Township, monuments, temples, the concept of culture preservation of cultural assets, combined with new and tour packages such as B & B activity, riverside cafe setting and DIY experience programs. Secondly, providing visitors the winter scene imagery nostalgia, historical design and sentimental theme of countryside experience performances and theater appreciation. The promotion of the development of cultural industry at the XanHu community-based Hakka imagery cultural tourism: first, the strengthen Hakka grapefruit blossom imagery, Flower Seasons Festival mountain hiking activities, cultural sightseeing, the tourist attractions with the package tour for instance organizing experience picking fruit, adopt-the fruit-tree and more creative marketing awareness in addition to strengthening the ecotourism provided by a large doll model pomelos dolls and recreation facilities. Second, the creation of the Xihu Sweet Potato Festival, the encouragement parent-child interaction tourism factory for the future generation. With the results aggregated conclusions and recommendations, this study is expected to serve as references for the future development.
|Appears in Collections:||Thesis|