Title: The competitive advantages of Quanta Computer - The world's leading notebook PC manufacturer in Taiwan
Authors: Chang, Shih-Chi
Pan, Lee-Yun
Yu, Hsiao-Cheng
Institute of Management of Technology
Keywords: Quanta;notebooks;competitive advantage;contract manufacturer
Issue Date: 2008
Abstract: Quanta was founded in 1988 by an Electrical Engineering (EE) engineer with the objective to manufacture laptop PCs. After a decade of dedication, positioning and evolution in the personal computer industry, Quanta has become the world's largest notebook PC contract manufacturer. This paper explores the business strategies and core competencies that have made Quanta the chosen manufacturing partner by nine out of ten of the global notebook PC vendors. Quanta's operating efficiency is compared with that of other major Taiwanese notebook PC manufacturers as a gauge of Quanta's competitive edge. The risks of Desknote as a threat to existing notebook PC business as well as the opportunity for Chinese domestic IT product demand and low cost manufacturing are also addressed. This research analyses Quanta's best practices as benchmarks for other companies in the IT business.
URI: http://hdl.handle.net/11536/14301
ISSN: 1478-3363
DOI: 10.1080/14783360802224602
Volume: 19
Issue: 9
Begin Page: 939
End Page: 948
Appears in Collections:Articles

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