標題: WORK EXPERIENCE EFFECT ON IDOLATRY AND THE IMPULSIVE BUYING TENDENCIES OF ADOLESCENTS
作者: Niu, Han-Jen
Wang, Yau-De
交大名義發表
National Chiao Tung University
公開日期: 1-三月-2009
摘要: The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
URI: http://hdl.handle.net/11536/14186
ISSN: 0001-8449
期刊: ADOLESCENCE
Volume: 44
Issue: 173
起始頁: 233
結束頁: 243
顯示於類別:期刊論文


文件中的檔案:

  1. 000264674800014.pdf