Title: WORK EXPERIENCE EFFECT ON IDOLATRY AND THE IMPULSIVE BUYING TENDENCIES OF ADOLESCENTS
Authors: Niu, Han-Jen
Wang, Yau-De
交大名義發表
National Chiao Tung University
Issue Date: 1-Mar-2009
Abstract: The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
URI: http://hdl.handle.net/11536/14186
ISSN: 0001-8449
Journal: ADOLESCENCE
Volume: 44
Issue: 173
Begin Page: 233
End Page: 243
Appears in Collections:Articles


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