標題: The impacts of an air-crash on students' transportation choice behaviour: An empirical study undertaken in Taiwan
作者: Lirn, Taih-Cherng
Sheu, Jiuh-Biing
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Air disaster;Logit model;Penghu
公開日期: 1-九月-2009
摘要: This research's objectives are to identify major factors influencing offshore student-commuters' transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student-commuters' household income, and the risk perceived by student commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student-commuters' transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student-commuters should change from reduced fare promotion to service safety promotion. (C) 2009 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.trf.2009.06.001
http://hdl.handle.net/11536/14173
ISSN: 1369-8478
DOI: 10.1016/j.trf.2009.06.001
期刊: TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR
Volume: 12
Issue: 5
起始頁: 404
結束頁: 416
顯示於類別:期刊論文


文件中的檔案:

  1. 000274724200007.pdf